About PPS Motors
A flagship unit of Automotive Manufacturers Pvt Ltd (AMPL), PPS Motors is an authorized automotive dealer providing sales and service for multi-brand vehicles. It offers an all-inclusive range of models and variants along with after-sales support.
Problem Statement:
They faced multiple challenges in managing customer communications and lead tracking.
Key issues included:
- Missed leads due to lack of a centralized dashboard.
- Sales consultants handling calls individually, leading to inefficiencies.
- Difficulty in tracking team performance and customer engagement.
- Lack of data-driven decision-making for workforce management.
The Solution
To address these challenges, PPS Motors implemented MyOperator Call + WhatsApp solution, integrating:
- A centralized dashboard to capture and manage all leads.
- CRM integration, ensuring calls were directed to a dedicated CRM team instead of individual sales consultants.
- Multi-channel communication, including WhatsApp and IVR, to create a seamless customer journey.
- TAT (Turnaround Time) tracking to monitor and improve response efficiency.
- Data-driven insights to optimize workforce allocation based on call volume trends.
The Results
The implementation of MyOperator led to significant improvements:
- Zero missed leads, ensuring every opportunity was captured.
- Better lead management, with a structured and organized sales process.
- Improved customer engagement, enabling real-time tracking of customer interactions.
- Optimized workforce management, with strategic scheduling based on data-driven insights.
- Scalability made easier, allowing for seamless expansion of operations.
Customer Speaks:
We rapidly improved our sales and customer communication with MyOperator’s Call + WhatsApp solution. A centralized dashboard ensured zero missed leads and better lead management. Multi-channel communication on Calls and WhatsApp enhanced our customer engagement. Their data-driven insights helped optimize our workforce efficiency and streamline overall operations.
- Sandeep Batlanki, Group Head, Digital Transformation Automotive Manufacturers Pvt Ltd (AMPL)
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